Cours du soir C4023 - Generating traffic for your website


Entry level digital communication professionals, Webmasters and anyone wishing to learn about Search Engine Optimization (SEO) or generate more traffic for their web site.


  • Understand the basic rules of SEO.
  • Master the main SEO criteria.
  • Assess the SEO performance of a page or site.
  • Use basic SEO tools.
  • Understand how paid search programs are working.
  • Improve the visibility or traffic of a page or site.


None. However it is recommended to complete the module « The basics of digital communication » (C4026E) prior to enroling to this module or to have equivalent knowledge.


Il n'y a pas de cours de prévu dans les prochains jours.