Cours du soir C4023 - Generating traffic for your website

Public cible

Entry level digital communication professionals, Webmasters and anyone wishing to learn about Search Engine Optimization (SEO) or generate more traffic for their web site.


  • Understand the basic rules of SEO.
  • Master the main SEO criteria.
  • Assess the SEO performance of a page or site.
  • Use basic SEO tools.
  • Understand how paid search programs are working.
  • Improve the visibility or traffic of a page or site.


None. However it is recommended to complete the module « The basics of digital communication » (C4026E) prior to enroling to this module or to have equivalent knowledge.


Il n'y a pas de cours de prévu dans les prochains jours.