Cours du soir C4020 - How to establish and deliver a commercial business plan

Public cible

Everyone who wants to get an understanding of how a business strategy is build, and how to establish, deliver and implement a commercial business plan in practice.

Objectives

  • Identify the strategic objectives within a commercial environment, and conduct external and internal analysis.
  • Define business objectives, and establish and implement a commercial business plan.
  • Implement a commercial budgeting process, and learn how to measure results.
  • Establish, implement and measure a yearly commercial action plan, including marketing, sales, communication and finance.
  • Improve your personal analytical and entrepreneurial skills.
  • Develop personal commercial leadership skills in a competitive environment.

Prerequisites

None.

Sessions

Il n'y a pas de cours de prévu dans les prochains jours.

Ce cours est lié à des profils