Cours du soir C4005 - Introduction to marketing

Public cible

Anyone wishing to better understand marketing and to learn to leverage the available tools.

Objectives

  • Define the marketing operations within one's company.
  • Understand the operational marketing vs the strategic marketing.
  • Understand the methods and tools for marketing research.
  • Define the marketing plan.
  • Understand consumers' behaviour.
  • Understand and manage the marketing mix (4 Ps).

Prerequisites

None.

Sessions

Il n'y a pas de cours de prévu dans les prochains jours.

Ce cours est lié à des profils